About

Carol Tolbert

SENIOR UX DESIGNER

JACKSONVILLE, FL

TOP SKILLS

Web Applications

Responsive Web Design

Mobile App Design
 

INDUSTRY KNOWLEDGE

UX Research

Collaboration

Wireframing

UI Prototyping

UX Writing

Visual Communication

User Empathy

Interaction Design

Coding

Analytics

Communication Skills

Personas

Tools

InDesign

XD

Figma

Illustrator

Photoshop

Sketch

Balsamiq

Axure

Visio

UserLytics

UserZoom

EDUCATION

University of North Florida
BA, English – 1991

VOLUNTEER

Peace Corps Volunteer
Lesotho, Southern Africa
Jun 1992 – Jun 1994

20+ years of strategic, hands-on experience defining, designing, developing and deploying web sites and applications in a wide range of industries, including e-Commerce, Logistics, Railroad, Financial and Insurance.

EXPERIENCE

Contractor - Remote
Sept 2020 - Present

• Work with the UX teams to create visual representations of complex data sets in an easy-to-consume graphic for product owners
• Create breakdowns by services, products and time to accurately forecast trends and allow for modifications

• Design a simulation interface for making viewing impacts of modifications 
• Advise on approach to use prompts to reduce user error

• Consult on ownership across Business, UX and Development of analytics and how to use the results to improve the user experience

Contractor - Sr. UX Strategist/Designer
Florida Blue
Aug 2018 – Sept 2020


• Lead & Manage UX/UI team in product vision, user-centered design, and team building across multiple projects
• Establish and standardize design systems, processes & deliverables

• Create user test flows, conduct tests, analyze and make recommendations

• Design complex content into simple, intuitive experiences

• Work closely with analysts, developers, project managers & QA teams

• Present strategy and design to stakeholders

• Manage workflow to consistently deliver on time and within budget while working around design feedback and development constraints

• Adjust quickly to scope and business direction changes

Lead UX Designer

Citi
Jan 2011 – Aug 2018


• Team Leader responsible for mentoring, training and managing the UX/UI team

• Create task analysis, user interaction models, information architecture, wireframes,
prototypes, design briefs, design guidelines and screen flows for desktop applications to support sales and collections agents
• Collaborate with stakeholders to identify UX issues and goals and produce
solutions for combining data-heavy applications into a single browser-based experience
• Establish strong relationships with international development teams
• Conduct usability testing, proof of concepts, focus groups and surveys
• Create accessible designs that meet ADA guidelines and work with development
teams to meet these standards


UI Developer
Florida Blue
Aug 2010 – Jan 2011


• Re-Design the online application process to improve usability and conversion by
converting complex software problems into simple, functional interfaces.
• Prototype complex solutions in an iterative process working with cross-functional
teams
• Conduct usability testing and focus groups in lab settings.


Senior Information Architect
TrueAction, A GSI Commerce Company
Mar 2008 – Aug 2010


• Analyze, identify and drive e-commerce site improvements to enhance all aspects
of the consumer experience in areas such as search, navigation, information and
clarity of design through user-centered design activities
• Deliver user profiles, wireframes, prototypes, heuristic evaluations, usability testing
and studies, competitive analysis
• Work with top e-Commerce companies including Levis, iRobot, Betsy Johnson,
NFL Shop, Nascar, Dicks Sporting Goods, Bath & Body Works and Peak
Performance